Series about Ukrainian advertising, created by online school SKVOT and KNIFE! Films.

We documented the journey of Ukrainian advertising — how it was born, grew, searched for its identity, and how the creative industry came together in tough times. Three episodes exploring three sides of Ukrainian creativity: Business, Government, and Society.

The series is available for free on YouTube.

"Three in One" is not just a story about advertising — it’s a reflection of Ukraine’s creative resilience. In recent years, Ukrainian campaigns have gained global recognition at festivals like Cannes Lions, proving that local creativity speaks a universal language. This project captures the roots and evolution of that creative spirit, showing how ads in Ukraine have always been more than just marketing.